Beyond Blue is a film, directed by Zanane Rajsingh. The story revolves around a guy, a white collar professional. The passing away of his mother leaves him devastated in a most unexpected manner. How he comes out of that misery, to unveil a psyche that has crossed the state of feeling blue, a state of mind that lies beyond blue. The film also participated in the prestigious Festival de Cannes 2015 held at France.
We designed their website with a clean and bold visual language describing about the movie, characters, and the director’s biography. While we had several interesting approaches to the brand identity, we chose to personify the “Beyond Blue” logo with a character which is a rabbit when we got to know that it plays an essential role in the film.